PURVEYOR OF BETTER
CREATING GIN THAT HELPS US GIVE BACK TO THOSE THAT HAVE GIVEN TO US DURING COVID-19.
To us, it’s not just a cheap marketing tool, it’s the epitome of everything we do and the inspiration for our new release. 78˚ Better Gin & our Purveyor of Better initiative is designed to help share what the statement ‘Crafted for Better’ means to us.
‘Crafted for Better’ is a statement and mantra that reflects everything we believe in around quality hand-crafted spirits, sustainable production, the use of mindfully gathered Australian botanicals and the connection to local community. It’s at the heart of everything we do, and something we firmly believe make for better, more enjoyable and a sustainable world.
The best part of the of the Purveyor of Better initiative is that a portion of sales from the 78˚ Better Gin go directly back to local community and charity. This is what better looks like to us, it’s not just about the phenomenal liquid in the glass.
“The Purveyor of Better initiative is our challenge that shows us how we can all do Better in your venues, at home and in our local communities in line with the four elements of ‘Crafted for Better’ – quality, sustainability, local produce & community connection.”
With each bottle of 78˚ Better Gin sold a portion of the profits go directly back to local community and charity. With the collapse of the hospitality industry due to the coronavirus pandemic we are currently working directly with CoVid-19 Employee Assistance Directive (CoVid-19 E.A.D) .
The initiative produces a range of chef-cooked, pre-packaged meals which are then distributed via contact-less delivery (within 20km radius of the Melbourne CBD).
All meals are free of charge.Their team of volunteers cook, pack, and deliver 1,000–2,000 meals per week to unemployed hospitality workers, offering some relief and support in the form of nourishing meals and essential care packs.