In creating our Australian Vodka we worked hard to craft a drink that was different to other vodkas. We wanted to create something that stood out and was not just uniquely Australian, but also represented our unique part of Australia – our home at Lot 100 in the Adelaide Hills. This award is fantastic recognition for achieving that objective! Check out our Brand Manager Chewy’s thoughts on the award below:
The Dan Murphy’s Decoded Spirit Awards
In their own words, the aim of the Dan Murphy’s Decoded Spirit Awards is: “To help you see past the fancy bottles and the marketing spiels, and build a bar cart full of spirits you can rely on, whether to sip neat or craft killer cocktails.”
This year saw record entries, with the expert panel of 14 judges tasting more than 450 whiskies, gins, vodkas, rums, bottled cocktails, non-alcoholic options and more. All judging is conducted by blind tasting to ensure that brand, label or price point don’t have an impact on determining the category winners.
78° Australian Vodka wasn’t our only product to gain recognition. 78° Australian Whiskey was named as Australia’s “Best Value Pick – Australian Whiskey”, and 78° Muscat Finish Whiskey was a finalist in the “Best Australian Whiskey” category. As Australia’s largest liquor retailer, Dan Murphy’s play an enormous role in helping our products find their way into the hands of new customers.
Here’s what their judges had to say:
Best Australian Vodka | 78° Australian Vodka
After taking home an honourable mention in our local whiskey category, South Australia’s 78 Degrees distillery also impressed judges with their vodka, which they make with grape marc – the skins, seeds and other leftovers after making wine – sourced from wineries that surround their Adelaide Hills distillery.
The result is all those hallmark characters you find in grape-based vodkas, including a silky-smooth mouthfeel and subtle notes of pepper and citrus.
Best Value Pick – Australian Whiskey | 78° Australian Whiskey
South Australia’s 78 Degrees cut its teeth making quintessentially new-world Aussie gins, and their first mass-market whiskey is distilled with the same approach. It strays away from Scotch-influenced whiskies and instead incorporates a blend of local barley to impart a distinct flavour inspired by those oh-so-Aussie campfire moments.
It’s about as good as Aussie drams get for less than $100 – which, in this case, is very bloody good.